In between watching Adele’s Skyfall performance and Argo winning best picture of the year, you may have noticed throughout the Oscars last night a series of Samsung (News - Alert) commercials featuring the building of a “unicorn apocalypse” campaign.

Samsung has been noted for its commercials before, particularly with its “The Next Big Thing is Already Here,” which pointedly ridiculed Apple users during the launch of the iPhone (News - Alert) 5.

Now, the company has turned its focus on how the Samsung Galaxy SIII can be utilized in business. SAFE – Samsung for Enterprise – is an ongoing effort initiated by the company to promote the readiness of its devices for enterprise use. The service represents the growing family of Samsung Enterprise solutions that include the necessary security and feature enhancements suitable for business use. It features advanced Microsoft (News - Alert) Exchange ActiveSync features, on-device AES 256-bit encryption, VPN connectivity and top-tier, multivendor mobile device management support.

“SAFE helps ensure that your Samsung device, such as the Samsung Galaxy S III or the Samsung Galaxy Note II, is business-ready and IT-compliant so you can stay connected with co-workers, conduct business and keep up with your busy schedule safely and securely,” said the company’s website.

Today, the company unveiled Samsung KNOX, an end-to-end secure solution that provides security hardening from the hardware through to the application layer. It incorporates Security Enhanced (SE) Android developed by the National Security Agency (News - Alert) (NSA) and integrity management services implemented in both hardware and the Android framework. KNOX provides reassurance and convenience for IT departments looking to implement and manage bring your own device (BYOD) strategies.

Easily accessible via an icon on the home screen, the KNOX container presents to users a variety of enterprise applications in a secure environment including E-mail, browser, contacts, calendars, file sharing, collaboration, CRM and business intelligence applications

“KNOX relieves application developers from the burden of developing individual enterprise features such as FIPS compliant VPN, on-device encryption, Enterprise Single Sign On (SSO), Active Directory support and Smart Card based multi-factor authentication,” a company statement read.

Samsung partnered with MobileIron, a provider of security and management solution for mobile apps, documents and devices, to deliver and support KNOX.