Analysts Predicts iPad Mini to be a Hit Among Business Users
October 29, 2012
By Rory Lidstone
, TMCnet Contributing Writer
When Apple (News - Alert) announced the iPad Mini last week, it also announced its price, $329, which put off some investors, since Android-based tablets like the Google (News - Alert) Nexus 7 and the Amazon Kindle Fire HD sell for much less. In fact, the company's shares were down by as much as three percent at one point — dropping Apple's value by $17 billion. But this was obviously an overreaction as the 7.9-inch tablet has proven a success, selling out minutes after being made available in presale.
Some are even saying that this success will also translate over to business users, mostly because of the $329 price tag (News - Alert) that had investors so riled up.
Many analysts are saying that this price point really isn't much of a premium over the Nexus 7 and Kindle Fire HD, which sell for $199 and, compared only to the full-sized iPad, the iPad Mini is a steal. That also leads into the second reason why the iPad Mini is likely to do well with business users: most companies already allow the use of iPads for work-related use.
Combine this with the iPad Mini's relatively low price tag and its super-thin and lightweight construction — it measures 7.2 mm thick and weighs .68 pounds — as well as the fact that it can run apps written for the iPad 2 at the same resolution (1024 x 768), and it all starts to make sense.
Forrester (News - Alert) analysts Frank Gillet is one analyst predicting the iPad Mini's success in the workplace, stating that it "will be a huge hit," while also adding that its smaller, lighter form factor "opens lots of new business uses, especially with women." That last part may seem a little odd, but analysts have stated that the smaller seven-inch form factor has proven popular with women as devices of this size can easily fit in most purses.
Workers are also likely to be pleased by being presented with a choice between the iPad and the iPad Mini, but that overall, users will like the portability of the Mini, while companies will like the lower price point.
Edited by Rachel Ramsey